September 2007 will see the opening – in the historical plant of Max Mara
company, the Maramotti Collection of international contemporary art from the second postwar period to the present day.
An important selection of two hundreds artworks in the Collection, comprising several
hundreds works all together, is therefore offered on display to art connoisseurs and lovers,
following the desire of the founder, Achille Maramotti.
His passion for contemporary art has made it possible to create and develop a collection which
comprises paintings, sculptures and installations dated from 1945 to the present day, which
represent some of the most relevant Italian and international artistic trends of the second half of
the 20th century. An additional source of interest is provided by the fact that the artists are
represented here by important works in their earlier years, in the phases where their work
introduced elements of novelty in the contemporary artistic research.
The permanent collection, on display on two floors in the old company factory in a layout
comprising forty three rooms and two open spaces, starts with several important European
paintings representing the expressionist and abstract trends of the late Forties-early Fifties,
defined as informal movement, and a group of Italian pre-conceptual works (Fontana, Burri,
Fautrier, Manzoni). Followed by relevant groups of paintings from the so-called Roman Pop Art
(Angeli, Festa, Schifano, Tacchi), of Arte Povera in its double Roman and Turin articulation
(Kounellis, Boetti, Merz, Penone, Pistoletto, Zorio, Anselmo) and Conceptual Art.
These works are followed by fundamental paintings of Transavanguardia (Cucchi, Chia,
Clemente, De Maria, Paladino), relevant examples of German (Kiefer, Baselitz, Polke, A.R.
Penck) and American (Basquiat, Schnabel, Salle) new-expressionism; then we find a group of
works of the New American Geometry from the Eighties-Nineties (Halley, Scully, Taaffe, Burton,
Bleckner) and the most recent American and British experimentations (Ritchie, Gallagher, Barry
X Ball, Sachs, Essenhigh, Craig-Martin, Maloney).
The works made in the 21st century, which are mostly not present in the permanent collection,
will be displayed in thematic exhibitions on the ground-floor area, for temporary exhibition
The constant exploration of expression languages which are constantly evolving in fashion and
art was always the encompassing passion of Achille Maramotti, a passion finding its ideal
continuity in the family’s decision to make of this place a “work in progress” displaying and
testifying of new artistic trends.
Till the year 2000, several artworks were on display in the Max Mara factory, which is now the
home of the Collection, in order to promote a daily and stimulating exchange between artistic
creativity and industrial design.
In order to testify of the close relationship between Max Mara and the art world, the Collection
will house and present the works awarded with the biennial Max Mara Art Prize for Women in
collaboration with the Whitechapel Gallery, for emerging artists from Great Britain.
During the first opening months of the Collection the winning art work in the first edition of the
prize (2006), and titled Ninna Nanna/Lullaby, made by video artist Margaret Salmon, will be on
The transformation of a production facility of fashion collections into an exhibition venue has
been designed by keeping in mind the stark essentiality of the structure, which was conceived
from the start as a flexible place capable of transforming itself according to changing needs

Via Fratelli Cervi 66, Reggio Emilia, Italien
The entrance is free and only by booking on the phone or the Internet via the website.